Hello Packaging
Hello is the private label of Géant supermarket, crafted to deliver everyday essentials with great value, honest pricing, and a customer-first mindset.
"Hello" is a universally recognized word that instantly conveys warmth, friendliness, and approachability. As a brand name, it creates an immediate sense of accessibility and openness - an inviting gesture that welcomes everyone. This simple yet powerful name reflects the brand’s values of transparency and trust, encouraging customers to engage and build lasting relationships. It suggests that quality and affordability can go hand in hand, without pretense or complexity.
On the shelves
The final output on the shelves stands out vividly amongst multiple competitive brands from the same category. And that's what led to a great start for the launch of this private label and client delight.